Collective Branding in Michoacán

Collective branding protects the creations of Michoacán artisans, which are part of their great cultural heritage. The art that they create – and which always surprises and delights us – has been a legacy of their ancestors, which they treasure with great pride.


Michoacan Folk Art: Pottery from Capula
Michoacan Folk Art: Pottery from Capula

In addition to safeguarding their enormous ancestral heritage, collective branding allows artisans to distinguish themselves from third parties, who produce or imitate similar works.

Collective brandings are obtained by artisans through the Mexican Institute of Industrial Property, with the support of the Institute of the Artisan of Michoacán, being their own seal that they develop through an Association of Artisans.


The Hand-Crafted Embroiderers of Santa Cruz, Tzintzuntzan
Hand Crafted Embroiderers of Santa Cruz, Tzintzuntzan


During the pandemic, artisans have gone through extraordinarily difficult times, so it is more important than ever to support them.  And the best way to do it is by buying their products, so that this art continues to pass from generation to generation (not to mention the fact that the young creators have enormous talent!).


Rebozo weaving from Angahuan, Michoacán


Easily in walking distance from our own Hotel Mansión Iturbe in Pátzcuaro, there are different craft workshops that you can visit.  Huitzimengari Palace or the House of the Eleven Patios are excellent venues. You will also be amazed if you make the trip to different villages in the lake region.


Copper Crafts from Santa Clara del Cobre, close to Patzcuaro
Copper Crafts from Santa Clara del Cobre, close to Patzcuaro

Michoacán is rich in handicrafts, we have 16 branches of handicraft, so you will have a great variety of products to choose from.

Always keep in mind the importance of collective branding and help preserve the cultural heritage of Michoacán.


Lacquerware from Patzcuaro, Michoacan
Lacquerware from Patzcuaro, Michoacán

According to the Artisan Institute, Michoacán currently has 17 collective brandings in force and some more are in the process of renewal.

Stay informed and seek to consume the products of these communities of artisans that have the Denomination Region of Origin in Michoacán:

The question you may want to ask in Spanish to make sure the products are part of this program is, “Dígame, porfavor, todos sus productos llevan marcas colectivas?”

1.    Textil de Angahuan

2.    Laca Perfilada de Oro de Pátzcuaro

3.    Bordado de Santa Cruz, Tzintzuntzan

4.    Catrinas de Capula

5.    Alfarería de Capula

6.    Cantera de Morelia

7.    Guitarras de Paracho

8.    Cobre Martillado de Santa Clara del Cobre.

9.    Esferas de Tlalpujahua

10.  Rebozos de Aranza

11.  Manta de Pátzcuaro

12.  Tejido de Turícuaro

13.  Alfarería Punteada de Capula

14.  Alfarería de Zinapécuaro

15.  Pasta de Caña de Maíz J’Atzingueni

16.  Huaraches de Sahuayo

17.  Rebozos de la Piedad


blown glass handicrafts from Tlalpujahua, Michoacán
Blown glass handicrafts from Tlalpujahua, Michoacán


*Text, video and pictures property of Hotel Mansión Iturbe in Pátzcuaro


We invite you to check more post in our blog, you will find information about Pátzcuaro and its surroundings, that we hope will be useful for your next visit to our colonial town in Mexico.


Here are some post that we suggest you:


The Seven Artisan Groups in Pátzcuaro

Crafts in Michoacan

Crafts are a Tool for Women's Empowerment


Hotel Mansion Iturbe
Portal Morelos 59
Plaza Vasco de Quiroga
61600 Patzcuaro, Michoacan
Mexico

For more information about our Hotel in Patzcuaro

Reservations online at Hotel Mansion Iturbe

Tels: +52 (434) 342 0368 / 342 3628

Fax: +52 (434) 342 3627

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